Hi, I'm Louw
Digital strategist, creative director, and your guide to showing up online in a way that actually feels like you and works.
How I Got Here
It Started With a Question
Why do some brands instantly click while others feel forgettable? I spent years obsessing over this—studying consumer psychology, design principles, and what actually makes people care. The answer? Authenticity paired with strategy. Not one or the other. Both.
From Side Hustle to Full Studio
What began as helping friends with their social media turned into a full-fledged creative studio. I realized there was a massive gap: brands needed someone who could think strategically and execute creatively—without losing the human element. That's where Way Up Creative was born.
The Philosophy
Every brand has a story worth telling. My job isn't to create something from scratch—it's to uncover what's already there, refine it, and amplify it in a way that resonates. Strategy first, aesthetics second, results always.
Why I Do This
Because I've seen what happens when brands finally nail their messaging. The confidence shift. The engagement surge. The 'this finally feels like me' moments. That's what drives me—helping brands show up as their best selves and watching them thrive because of it.
Core Values
The principles that guide every project, every decision, every campaign.
Human-First
Behind every click is a person. I design for real humans, not just metrics.
Strategy-Led
Pretty doesn't pay bills. Every creative choice is backed by strategic intent.
Authenticity
No cookie-cutter solutions. Your brand should feel unmistakably you.
Results-Driven
Growth isn't optional. I'm here to move the needle, not just look good.
When I'm Not Creating
Coffee Connoisseur
Third-wave coffee enthusiast. My best ideas come with a pour-over in hand.
Photography
Always chasing golden hour. Visual storytelling is my language.
Design Obsessed
I collect fonts and color palettes the way some people collect sneakers.
Tech Curious
Always learning. Currently exploring AI tools and how they'll shape creativity.
"The best brands don't shout the loudest—they speak the clearest. My job is to help you find your voice and make sure the right people hear it."
Let's Build Something Great Together
Whether you're just starting out or ready to level up, I'd love to hear your story and see how we can collaborate.